Seminars can be an extremely useful way to get your message across. Not only that, they can help embellish your professional profile and get a boost in your income.
Regardless of the kind of seminar, you are going to be attending and speaking at, the skills you need to be a good speaker and also an effective one are the same.
Knowing your audience is critical for creating engaging and compelling content to relay to them. Interacting with them is important as well. Providing an interesting and engaging seminar can be tricky. However, there are a few things you can do to make it a little easier.
Know your audience
At a seminar, your audience will likely be the ones listening and the coordinators of the event. Jot down what each group is looking for, and tailor your talk to that. Use facts and the information you have learned to bring your audience into the speech.
The wants and needs of your audience are important to consider when preparing your seminar. If they are uninterested, there is no point to you addressing them. They will not be getting anything out of it, so make sure there is something for them to connect with. Being able to connect with your audience is among the best methods for a successful training.
Bringing the speech to them is effective as well. By making it interactive, the attendees will have something palpable to help them understand your points. Get the people involved with questionnaires or group exercises.
Group discussion can come out of this, and the attendees will have something to remember and take back with them. Showing instead of just telling has been shown time and time again to be extremely effective in the learning process.
Keep your training interesting and do not bore your audience by repeating your points or beat around the bush. Getting your message across will not work if you are not charismatic and likeable.
Practice your speech umpteen times and do not forget to time it too. Record and playback your practices to pinpoint on where to improve – be it audio or video. Practising the content of your seminar helps you to familiarise with the flow of your training well. In turn, you will need fewer references. The lesser you are looking at your references, the more authority and confidence you will be expressing.
Try to avoid filler words such as ‘like’ and ‘um’ as it decreases the confidence your audience has for you. Make sure to make eye contact with the audience, keeping them involved and getting your point across the seminar room.
Giving an effective seminar may not be all that difficult if you have done enough preparations. As long as you keep sight of what you are trying to say and keep your audience engaged, you will go far, and your message will be understood.